Joni Neidigh was born and raised in Jacksonville Florida, though her profession endeavors have taken her all over the world. She has three children, two of which are national swimmers who have won many championships. In addition to her professional work and family life, Joni is also an accomplished athlete. She was recently selected for the Humana Game Changer Award at the the National Senior Games in 2025. She participates in both track and road racing. Joni began her career as a licensed mentla health counselor in the state of florida but quickly realized the value of hypnosis and added it to her practice. This has since become a major portion of her professional work.

Joni is the author of AIM Gold Medal Mental Toughness Success Guide as well as Anger and Violence Intervention Program Success Guide. Joni pioneered the Competency based Anger and Violence Intervention Program (“AVIP”) in 1995 and has served as the director and facilitator for over 25 years. She has served families in Duval, Clay, Baker, and Nassau Counties for over 26 years. Mrs. Neidigh has experience facilitating individual, group, and marriage counseling. She has served as a motivational and educational speaker on numerous occasions and has provided expert witness testimony in the courts.  In addition, she has received training in treating domestic violence, emotional, physical, and sexual abuse, and has completed the forensic examiner training at USF. She currently holds certification as a domestic violence counselor from the National Association of Forensic Counselors. She has also been assisting athletes  as a Mental Game Coach using cognitive therapy and imagery to improve performance. These techniques assist athletes in terms of overcoming obstacles and reaching personal or professional goals. She has worked with numerous coaches and athletes associated with Florida and USA Swimming. She is currently accepting new clients.